by Mellonie Francis Tue Mar 10
The real estate market is one of the most competitive in the world. When you are a realtor, you seek various methods to become the best in the market. In a digitally growing world, there are numerous benefits to having your own customized mobile app development. It creates comfort for your potential customers and helps you to enhance your real-estate service.
Although, you can add offers and packages on your website, which is likely to attract more customers. A customized mobile app is going to make you stand out like you may have never imagined.
Let’s rewind a few years back when people traveled a considerable distance to purchase a house or a condominium on a lease, as their awareness of the listing services were limited. Either that or they had to skim through the newspaper to discover the right options.
The tech developments in the real estate industry are unimaginable. Nowadays, if someone needs real estate services, it is merely a google search away. Our devices have become a fundamental way to find real estate services. The internet is our key solution to most queries.
Research by the Pew Research Centre revealed that there are currently over five billion phone users in the world. A vast majority of this estimated population are smartphone users. Numerous businesses, whether they are selling a product or service, have turned towards digitalization, and prefer to have a well-established online presence. Digital marketing, social media marketing, and email marketing are a major part of any current real estate strategy. According to the National Association of Realtors, brokers, and realtors typically invest around $500-$2000 on their business tech.
HOW MOBILE APPS CAN BE A GAME CHANGER
Let’s dive into why customized mobile app development is becoming a must-have for real estate companies. Gone are the days where people purchase newspapers or search through hundreds of properties to acquire their dream home. All they need to have is a device and an internet connection.
The truth is, your client wishes to spend minimal time and effort while making real estate decisions. They do not want to travel from house to house or have prolonged meetings. They prefer to take the necessary steps while being in the comfort of their own home. Here are the reasons why creating a mobile app will be advantageous for you.
QUICKER AND CONVENIENT SEARCH RESULTS
Through a real-estate mobile app, people can look for property listings from anywhere. It will give them access to the rates, locations, pictures and such. The quick search result is likely to enhance their experience and gain prospective customers. Apps are available to anyone with a smartphone and can be downloaded in an instant.
PRECISELY REACH OUT TO YOUR TARGET AUDIENCE
It is now easier for real estate businesses to reach out to the target audience through location-specific options on mobile apps. This will help you to deliver the target ad to the specified audience at the set time and location.
EFFICIENT MARKETING TOOL
If you develop a solid mobile app for real estate you are cutting down on your marketing costs. This is because the app notifies users about the latest offers and deals, without costing you anything.
FASTER DEALING PROCESS
Some real estate processes such as estimating interest rates can cause delays. This take away from the speed of the sale. You can easily overcome this challenge by including a loan calculator, which can calculate the interest and re-payments instantly.
UPGRADED CUSTOMER SERVICE
Interaction is a crucial part of a real estate business. A mobile app is also likely to provide improved customer support. By integrating live chat support, your customers can communicate directly and inquire further about any properties. Quick customer support can lead to positive outcomes for a real estate business. The app can also have built-in features, and push notifications so that your customers do not miss out on any property updates or offers. This strategy is likely to help you gain and retain high-quality leads.
ESTABLISHING A SOLID BUSINESS IDENTITY
Mobile apps are an excellent way to boost the brand’s identity. The mobile app will help you to stand out from your competitors and attract new customers.
PROVIDE CUSTOMERS WITH TOP-NOTCH VALUE
It will be the one place where your customers can review, revisit and save their desired properties at their comfort. If you want to speed up the sales process, you can add a ‘booking’ feature into your app. This will allow your customers to view available timings and conveniently book appointments for a property.
Creating a mobile app can undoubtedly give you a competitive edge. There are numerous platforms available for creating mobile apps. If your app is correctly executed, it should result in customer satisfaction and loyalty, increased ROI and help you create a stronger brand identity.